R.O.I.

When looking at allocating budgets for marketing, you will always hear about R.O.I. - return on investment. With video, that return is always higher than print advertising, and Stonefilms producers work with every client to make sure that every project yields the maximum R.O.I.

How? The same core message video can be produced with several endings, appealing to a specific audience. For fundraising videos that are shown at large galas, the videos often end with, "Tonight we honor Mrs. Jane Doe.." The very next day, you will find the video on the organization's web site, ending with "And with your support, we can make a difference".

Later that week, at a civic organization meeting, the video will be played to a much smaller audience, but will end with "Thank you to the Rotary Club of Dallas for being a part of our mission".

So the core message has remained constant, and the ending appeal has become specialized. We often produce fundraising videos that have five different endings; appeals to corporations, appeals to the general public, or appeals to specific people.

Where? To achieve the proper R.O.I., we have to make sure our marketing efforts are seen by the right people. Today, videos can be sent in many different flavors, ensuring maximum exposure. Content is sent via DVD, Flash, WMV, Quicktime, through a jump drive or an email blast. We can compress video for an iPhone or a Blackberry. We will get your message to where it needs to go!

So, in the current economy, every marketing effort will be scrutinized for its effectiveness, and it's R.O.I. - and at Stonefilms, we'll make sure the video sends a powerful message to the audience - and to the folks in accounting.