Friday, September 2, 2011

Technology and Storytelling

At Stonefilms, we are always excited about new gear and new technology. We have been shooting a lot with the newer DSLR cameras, still cameras from Canon and Nikon that can use still lenses, but are recording at full HD streams. They look great, and can get beautiful depth of field in the smallest of locations.

If has been fun to see everyone in the office become "techno- geeks" and discuss which black levels look the best and the pros and cons of XD cards versus P2 cards. Our editors are diving more into color correction, and are dealing with audio sync issues - in some ways it is like editing many, many years ago - but the results are pretty amazing.

But mainly, I love the fact that our company has always been about storytelling first. We have been fortunate to be surrounded by the latest and greatest cameras and lighting, but our real strength continues to be the ability to meet with a client, and then make their story come alive on the screen.

If you want to talk "techno-geek", or about how Stonefilms can best tell your story, call us anytime - we love this stuff!

-Billy

Friday, January 14, 2011

Online Videos Score a Hit With Bosses

Who has time to watch an online video? Apparently your boss does, and in many cases he'd rather view information in a video rather than in a text format.

Forbes Insights surveyed business executives in October 2010 to discover if they took a look at online video, and if so, how they reacted to that content. Three-quarters of the surveyed executives said that they watch business-related online videos at least once a week. Only 5% stated that they "never" viewed work-related online videos.

And what did they do after viewing that content? Over 50% made a vendor/product search for more information; and over 60% visited the vendor/product website. Executives in the survey aged 40 or younger were more likely to reach out to the vendor/product, with 51% of that group responding that they would make a business-related purchase following exposure to the video, and 43% saying they would contact a vendor whose business-to-business ad showed up in online video.

Our own experience here at Stonefilms supports these findings: more clients are coming to us for online video content, from You Tube channels to virtual provider fairs to online image and marketing campaigns. Let us work with you on your next online video project. We're sure your boss will watch it---and love it!

Thursday, January 6, 2011

An Educational Jewel

Its a prestigious private school that sends its graduates on to great universities such as Stanford, Columbia, Rice, and Northwestern. The average class size is 15, with a student teacher ratio of 10:1, with the majority of faculty living on campus. And 85% of the school's families have incomes below the poverty level.

This remarkable school is The Chinquapin School, located 25 miles east of downtown Houston in Highlands, Texas. Billy Stone is currently working with students, faculty, and alumni to tell an amazing educational success story. Some 37 years ago Bob Moore, a beloved English teacher at Houston's St. John's School, made good on a dream to start a challenging college prep school for able and motivated youth from low-income families in the Greater Houston area.

Over the course of their education at the school, the students (grades 6-12) receive lessons both in and out of class. Outside of the demanding course load students volunteer in various ways, from building houses for Habitat for Humanity to cleaning beaches in Galveston. They must give back to the school itself by doing daily chores. There are enrichment programs with the Houston Grand Opera and the Alley Theatre, and summer programs such as Outward Bound.

And for all of this marvelous education that their children receive, parents pay just a token tuition, in cash or services, that covers about 3% of annual costs. That means The Chinquapin School must rely on donors---foundations, corporations, and individuals----who support an annual budget of $1.8 million and maintain an endowment of $9 million. It is vital, then, that the story of The Chinquapin School reach as many people as possible.

For Billy, this has become much more mission than assignment; he positively believes in spreading the word about the school. When the video is completed, I think you'll agree that The Chinquapin School is an educational jewel. ----Ronnie