Who has time to watch an online video? Apparently your boss does, and in many cases he'd rather view information in a video rather than in a text format.
Forbes Insights surveyed business executives in October 2010 to discover if they took a look at online video, and if so, how they reacted to that content. Three-quarters of the surveyed executives said that they watch business-related online videos at least once a week. Only 5% stated that they "never" viewed work-related online videos.
And what did they do after viewing that content? Over 50% made a vendor/product search for more information; and over 60% visited the vendor/product website. Executives in the survey aged 40 or younger were more likely to reach out to the vendor/product, with 51% of that group responding that they would make a business-related purchase following exposure to the video, and 43% saying they would contact a vendor whose business-to-business ad showed up in online video.
Our own experience here at Stonefilms supports these findings: more clients are coming to us for online video content, from You Tube channels to virtual provider fairs to online image and marketing campaigns. Let us work with you on your next online video project. We're sure your boss will watch it---and love it!
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