Monday, April 26, 2010

The Kids Are Alright



We love kids. We love them so much that between us Stonefilms producers we have 7 of them, including a precocious set of twins, a couple of beautiful college co-eds, a Little League slugger, a high school journalist, and a middle school singer. So no wonder we were excited when our friends at Pierpont Communications asked us to set up shop for a weekend at the annual Houston Children's Festival.



For Pierpont's clients Toyota and Autotrader.com, Stonefilms set up a dynamic booth that included no less than 6 50-inch plasma screens, all designed to showcase live interviews with children about their favorite car trip memories. Mom and Dad got to see their kids on all those screens in full HD glory, and Toyota and Autotrader.com got a big audience to see the new Sienna Minivans.



The response was so great, in fact, that over the course of the weekend our crews shot almost 300 interviews in those 2 days. The work was virtually non-stop; lunch meant inhaling a sandwich in between tape changes. Shot in HD, the near-300 interviews were then edited onto individual DVDs for the families of the interviewed children.

And what's it like to interview hundreds and hundreds and hundreds of kids? The following video puts it all in (fast) perspective.....