Does Online Video Marketing Really Work?

In the movie business, films that go straight to video are usually cut-rate fare staring the 3rd lead from an early 90s cop show and Miss October 2002. But in the world of marketing, videos that go straight to the internet have a much more impressive cachet. Here's what a recent marketing survey found:

57% of those surveyed said yes, they were satisfied with their video marketing efforts.

29% weren't sure, but said they would continue to use video marketing.

9% felt results were mixed; but despite their concerns, this group, too, indicated it would continue using video marketing.

5% said they weren't satisfied.

This survey, conducted by Marketing Sherpa in November 2008, concludes that an overwhelming 95% of those surveyed would continue to use video marketing in the future. Those results were echoed by another survey, done in December of 2008 by PermissionTV, which showed that more than 2/3 of the senior marketing executives participating planned to use online video as a "primary focus" of their 2009 digital marketing campaigns.

So if you're wondering, does online video marketing really work?----the answer is a reassuring, yes.