Friday, June 8, 2012

You Have A Story To Tell

Every company in America is struggling right now to beat you to the punch. They want to tell their story before YOU do. It does not matter the size of your company - from the one man office above the garage to the nationwide powerhouse - every business needs to tell their story. The trick is to do it first, and do it within your context. What does that mean? Well, here is a real world example.

Stonefilms produces an internal communication video for a large energy company needing to standardize their company's explanation of environmental policies concerning fracking. The message is honed with employees, and later a media training session is led by Stonefilms to prepare the executives for the challenges of a print interview and a television interview.

10 days later, an executive from the company appears on CNBC to discuss fracking policies and how that effects the company stock.

The work with Stonefilms has sunk in. The key messages from the internal communications video are offered during the interview. The executive looks relaxed - a real pro - so the media training sunk in, too.

So this is more than just a "Like" on Facebook. This is strategy, preparation, and delivery.

We invite you to visit with our team of writers, producers, editors, and videographers to see if we can help you tell YOUR story. We love this stuff!

-Billy

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